Embracing Human Behaviour in F&B Design
Ever find yourself gravitating towards a railing or slipping into the window seat on a bus?
That's what we call thigmotaxis—a fancy word for our natural inclination towards physical boundaries. I've always been intrigued by how human behaviour influences our everyday experiences and environments, by understanding human behaviour like this in hospitality, we can create spaces that not only please the eye but also resonate with the soul.
Thigmotaxis isn't just some obscure phenomenon—it's a universal trait shared by humans and many other animals. Think about it: when you walk down a busy street, you tend to stick close to buildings, right? It's that sense of security and comfort we seek from physical anchor points.
Now, let's talk about restaurants. Ever notice how booths and tables against walls are always the first to fill up? That's no coincidence. We as humans are drawn to these spots because they offer a sense of enclosure and privacy. It's like finding a cozy corner in a bustling world—a place where you can relax and enjoy your meal without feeling exposed.
Tom & Serg, Dubai
Understanding thigmotactic behaviour is crucial in F&B design. By recognising our innate need for boundaries, designers can create spaces that feel welcoming and familiar. Whether it's a secluded dining alcove or a cozy corner, every element is carefully crafted to enhance the dining experience.
Komodo, Miami
But it's not just about aesthetics. Thigmotactic design also improves efficiency and safety. By strategically placing partitions and screens, restaurants can create distinct zones within a space, optimising flow and minimising congestion. It's about finding that perfect balance between form and function.
Obica, London
In the world of urban planning, human-centric design is all the rage. And when it comes to restaurants, the same principles apply. By catering to our thigmotactic tendencies, establishments can create environments that feel inviting and comfortable. Think of it as a warm embrace—the kind that makes you want to linger a little longer.
So, the next time you step into a restaurant and find yourself drawn to a particular spot, remember—it's not just chance at play. It's the art of thigmotaxis, shaping our dining experiences in ways we never imagined. After all, hospitality is about more than just food—it's about making people feel welcome, comfortable, and right at home.
Reform Social & Grill, Dubai