THE BOLD THINKING
F&B CONSULTANTS
YOU’VE BEEN
LOOKING FOR.

We are rewriting the rules of hotel food & beverage. We are London-based F&B consultants who think differently to bring bold solutions. If you are looking to make a change in your restaurant, bar or lounges.
Creating a food & beverage strategy for an upcoming hotel project, or improving guest experience with a new restaurant concept, we work with people who want to do something bold, push boundaries and create legacies that stand the test of time
(We aren’t a cut-and-paste crew).

We believe that hotel restaurants can be bold

We believe great legacies stand the test of time

We are honest

We are thinkers and doers

We are your oldest friend

We believe that hotel restaurants can be bold • We believe great legacies stand the test of time • We are honest • We are thinkers and doers • We are your oldest friend •

We respect the great innovative hotel venues of the past but are always looking to develop something fresh, not recreating the same old, same old concepts (we’re looking at you red leather seats).

We love finding the value others can’t see. We know that doing the ‘dull boring’ bits of implementation is as important as creating ideas. We understand it’s easier to play it safe than to be uncomfortable but also that boring hotel F&B doesn’t excite or inspire guests.

Our team want to create venues that you are proud of. Ones your team will want to bring their loved ones to (because it’s that good), and a place that your guests will rave to their friends about.

We believe this is what makes great hospitality.

REWRITING
THE RULES OF F&B.

FRIENDS OF AUDEN.

THIS IS GOING TO BE EPIC,
WHERE SHALL WE START…

CONCEPT DEVELOPMENT.

    • New F&B Concept Development

    • Brand Creation

    • Market Research

    • Identifying potential opportunities

F & B OPERATIONS.

    • Operations Manuals & Scaling Foundations

    • Operations Management

    • Change Implementation

    • Innovative Local Marketing

STRATEGY PLANNING.

    • F&B Master Planning

    • Market Research

    • Trends & Insights

    • New Build Zoning & Planning

PROJECT MANAGEMENT.

    • New Opening Support

    • F&B Project Management

    • Financial Feasibility

    • Design Toolkits

HOTEL & RESTAURANT DESIGN.

    • Layout & Workflow

    • Interior Design

    • Project Oversight

    • Kitchen & Bar Design

FRANCHISE & LICENSING.

    • Sourcing Brand Partners

    • Outsourcing Strategy

    • Project Implementation

    • Brand Representation

OUR FAVOURITE PROJECTS.

  • THE SOCIAL HUB.

    I had the pleasure of working with Scot and his team on several important F&B projects and I would highly recommend Auden Hospitality to anyone in need of top-quality support for their F&B projects - for their expertise, professionalism, and dedication to going above and beyond."
    - Sten Von Kühn, Senior F&B Experience Manager

  • HOMIES ON DONKEYS.

    The food is truly astonishingly good. These are dishes that have clearly been carefully honed. Even the refried beans have a smooth, intoxicating, miso-like undertone that lifts them from mere afterthought to star of the show, and all this is done with the sort of informality that will probably puzzle more discerning diners who want bells, whistles and forlock-tugging.
    - Grace Dent, The Guardian

  • THE HARI.

    When we think of neighbourhoods with the best Italian food, Belgravia doesn't necessarily spring to mind – but Il Pampero has changed that. Set within the confines of boutique hotel The Hari, with its bistro-esque geometric tiles, leather-clad booths and splashings of moody greens and browns, head chef Angelo Albera produces authentic Italian dishes from locally-sourced ingredients.
    - Conde Naste Traveller

FOOD & BEVERAGE REPORT.

Uncover the latest trends and in-depth data driving the F&B industry in the UK and US for the first half of 2024.
—download our full report now.