RedFarm.
London, UK.
RedFarm London, which is positioned in the vibrant Covent Garden, commenced operations in 2018 in collaboration with Gates Hospitality. Experiencing a remarkable and rapid ascent, the restaurant swiftly secured a coveted spot among The Times' Top 100 restaurants in the UK.
Under the culinary guidance of Joe Ng, RedFarm London presents an innovative and refined approach to Chinese cuisine. While featuring Ng's renowned signature dishes from New York, such as the Pac Man dumplings, Shrimp-stuffed Crispy Chicken, and the Pastrami Egg Roll, the menu also introduces exclusive creations tailored specifically for the London audience, including the delectable Cheeseburger Spring Roll and the enticing Black Truffle & Chicken Soup Dumplings.
The Project.
Throughout a six-month collaboration, Auden worked closely with Gates Hospitality CEO, Naim Madaad, meticulously evaluating the restaurant's current business performance and enacting pivotal strategic measures to enhance operational efficiency and achieve positive EBITDA outcomes.
Key Scope.
Strategic management of RedFarm, encompassing comprehensive oversight and guidance.
Proactive management coaching and leadership development to foster an engaged team.
An emphasis on driving revenue generation through strategic initiatives and market opportunities.
Optimisation of costs and operational efficiency to ensure sustainable business performance.
Conducting monthly business reviews with the UK management team to evaluate progress and make informed decisions.
Strengthening landlord relationships to maximise mutual opportunities and create synergistic partnerships.
Key Milestones.
Achieved an impressive 48% increase in revenue within two months of initiating the collaboration, showcasing the impact of our strategic initiatives.
Sustained and maintained revenue levels beyond expectations for a period of six consecutive months, underscoring the effectiveness of our long-term strategies.
Set a new record for monthly revenue in December 2022, demonstrating the positive improvement in performance and market reception of RedFarm under our guidance.
Delivered positive EBITDA for four consecutive months, reflecting the business's successful financial management and profitability.
Secured Chinese New Year collaboration with Shaftsbury Capital to be the preferred venue in Covent Garden including an influencer reach of 100k+.
Pre-Theatre collaboration with Clerkenwell Boy and Shaftsbury Capital.
Take the next step towards unlocking the full potential of your operation.
Contact us today to explore how our proven data-driven strategies can drive transformative results for your business.
Toots & Hoots, 2nd Floor cocktail bar, RedFarm LDN.