The Social Hub.

Amsterdam, Netherlands.

At Auden, we take pride in being the preferred external F&B specialist for The Social Hub, a remarkable hybrid hospitality brand that combines various services under one community and roof.
From student accommodation, hotel, and extended stay rooms to co-working facilities, meeting and event spaces, restaurants, bars, and gyms, The Social Hub offers a unique experience to its guests.

The Project.

Toolkits.

Working closely with both the F&B experience and Real Estate teams at The Social Hub, Auden embarked on several projects aimed at improving F&B efficiency and developing toolkits for seamless operations.

Our collaboration resulted in the creation of toolkits designed to support the Experience team in rolling out and refurbishing pipeline and existing properties. These toolkits were developed with a dual focus on design and operations, maximising ground-floor retail space by implementing modular formats in the back-of-house (BOH) design. This strategic approach increased efficiency and facilitated scalability and simplified workflows for the teams.

Additionally, our toolkits placed a strong emphasis on sustainability practices, aligning with The Social Hub's commitment to achieving Net Zero status by 2030. We introduced AI food waste monitoring, all-electric services, five types of waste segregation, and a de-waterer system that reduced waste volume. Moreover, the waste could be repurposed as bio-fuel to power the hotels.

Auden also developed operational toolkits with a specific focus on the Grab & Go concept. We curated the offer, established brand standards, created menu items, and sourced specialty items to elevate the overall F&B experience. This initiative transformed The Social Hub into a central hub for hotel guests and the student community, offering a wide range of enticing options.

Project Design.

Following the implementation of the toolkits, Auden's team started working closely with The Social Hub's Real Estate team to incorporate F&B service designs early in the project. By utilising our toolkits, our designers collaborate with the project teams to ensure optimal design efficiency. This early involvement helps prevent any disruptions or resource constraints that may arise from changes requested by the operations team during the later stages of the build process.

All parties involved have found this approach highly beneficial. It enables accurate calculation and provision of core services in advance and allows for easier adaptation of plans. The result is a well-optimised design that considers workflows, calculations, and operational efficiency, leading to maximum returns once the venue is open. Additionally, this approach minimises the need for retrofitting and sets up the team for success.

As a final step, Auden produces tender packs, which provide the project teams with comprehensive information for securing the best possible pricing. These packs allow for thorough diligence and ensure that the project teams have sufficient time and resources for a successful procurement process, with Auden's design experts available for support throughout.

Food Development.

Auden collaborated with The Social Hub Experience team to enhance their breakfast offering. Working alongside renowned chef Mark Greenaway, we developed a range of specialty breakfast items from which hotel Head Chefs could choose.

During this development phase, we categorised the dishes into five core sections and created a core range as well as dietary alternatives. Our goal was to ensure inclusivity, especially for those with dietary intolerances such as gluten and dairy, by providing them with equally delightful breakfast options.

When presenting the concept to The Social Hub Experience team, Auden shared a vision to feature a local hero on the buffet. This collaboration with a well-known and respected third party allows guests to experience one of the locals' favourite dishes, further enriching their stay.

“I had the pleasure of working with Auden Hospitality on several important F&B projects and I am happy to recommend them with complete confidence. From the outset, it was clear that we're dealing with a highly professional organization with expert industry knowledge and insights. The Auden team are super easy to work with and made us feel very comfortable knowing that our projects are in good hands.

Throughout the process, Scot has consistently demonstrated strong attention to detail and a commitment to delivering the best possible results for our business. He is very responsive to our needs and always willing to go above and beyond to ensure that our projects are completed to the highest standards.

Overall, I would highly recommend Auden Hospitality to anyone in need of top-quality support for their F&B projects - for their expertise, professionalism, and dedication to going above and beyond.”

Sten Von Kühn, Senior Experience Manager, F&B - The Social Hub

If you are a hotelier and need support with your F&B offer, we are perfectly placed to support you. With over 15 years of hotel experience, our team understands the nuances of a hotel operation but is able to bring a restauranteurs perspective to think differently about your spaces to achieve your goals.